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Everywhere you look you see color. Color is the sensation produced by
the effect of light waves striking the retina of the eye. The color of
something depends mainly on which wavelengths of light it emits,
reflects, or transmits. We often use color to describe our moods.
Someone is green with envy, You get upset and see red, or you may have
the blues. From all these descriptive terms it is obvious that color has
a lot to with our moods.
Several ancient cultures, including the Egyptians and Chinese, practiced
chromotherapy, or using colors to heal. Chromotherapy is sometimes
referred to as light therapy or color therapy and is still used today as
a holistic or alternative treatment. Chromotherapy is the science that uses the colors to modify or
to keep the vibrations of the body in a frequency that results in health,
welfare and harmony. Both humans and nature need the light of the sun to live. In this process, man
and nature receive the solar light which is broken up into seven main rays, and
then distributed to our physical and energetic bodies. If there is an in-balance
of these colors in our energetic field, this reflects on our physical body as a
mental or physical illness. A therapist trained in color therapy applies light
and color in the form of tools, visualization, or verbal suggestion to
balance energy in the areas of our bodies that are lacking vibrance, be
it physical, emotional, spiritual, or mental.
Colors often have different meanings in various cultures. In China, green hats mean a man's wife is cheating on him; it is not a good color for packaging. In India green is the color of Islam. In Ireland green has religious significance with the catholic church and in some tropical countries green is associated with danger.
While blue is one of the most popular colors it is one of the least
appetizing. Blue food is rare in nature. Food researchers say that when
humans searched for food, they learned to avoid toxic or spoiled
objects, which were often blue, black, or purple. When food dyed blue is
served to study subjects, they lose appetite. Green, brown, and red are
the most popular food colors. Red is often used in restaurant decorating
schemes because it is an appetite stimulant.
How can you use colors to change your mood? Well, clothing is the
most obvious choice. What you wear not only helps you feel a certain
way, but also can give a strong impression about you to others -
especially people you've never met.

Our minds are influenced by many visual cues. Color has a physical
effect on the human body. It can influence the pituitary gland, which
helps regulate hormone production. Hormones can affect our moods, so it
makes sense that color would, too. Our perception of color in the
world can influence our mood. The following is a list of colors and their
psychological associations.
Blue- The color of the sky and the ocean, blue is one
of the most popular colors. It causes the opposite reaction as red.
Peaceful, tranquil blue causes the body to produce calming chemicals, so
it is often used in bedrooms. Blue can also be cold and depressing.
Fashion consultants recommend wearing blue to job interviews because it
symbolizes loyalty. People are more productive in blue rooms. Studies
show weightlifters are able to handle heavier weights in blue gyms.
Orange-Orange is considered a warm color like red, but
to a lesser extent; orange expresses energy. It has luminous qualities
and has been used for attention-getting purposes, such as on caution
signs.Red- The most emotionally intense color, red
stimulates a faster heartbeat and breathing. It is also the color of
love. Red clothing gets noticed and makes the wearer appear heavier.
Since it is an extreme color, red clothing might not help people in
negotiations or confrontations. Red cars are popular targets for
thieves. In decorating, red is usually used as an accent. Decorators say
that red furniture should be perfect since it will attract attention.
Black- Black is the absence of light and therefore, of color. It represents power, sexuality, sophistication, formality, elegance, wealth,
mystery, fear, evil, anonymity, unhappiness, depth, style, evil, sadness,
remorse, anger, underground, good technical color, mourning and death.White- The color white is associated with purity and
goodness. It is the color of bridal gowns and angels. As it shows up
impurity so easily, it invites scrutiny. It is the color that “goes with
everything”.
Yellow- Yellow carries the same healing qualities
associated with the sun. It offers warmth, optimism, and light. All
shades of yellows and golds will cheer you up and help make you feel
happier. Wearing yellow out into the world makes an affirmation
statement. For certain, yellow is a perky color!
Green- The color green represents rebirth. Being the
color of grass, trees and money it signals fertility and (along with
gold) wealth. It is a friendly color and many people feel a healing
force from this color. It is the color of many industrial uniforms and
is attributed to having healing properties, as it is “natural”. It sets
a mood of nature and growth.
Purple- Purple represents royalty, spirituality,
nobility, ceremony, mystery, transformation, wisdom, enlightenment,
cruelty, arrogance, mourning. Purple is considered an exotic color.
Purple dye was made from the mucous gland of a snail. It required
thousands of snails to yield 1 gram of dye causing it to be a color only
nobles could afford. Today purple is a trendy color targeting creative
types.
Brown- Solid, reliable brown is the color of earth
and is abundant in nature. Light brown implies genuineness while dark
brown is similar to wood or leather. Brown can also be sad and wistful.
Men are more apt to say brown is one of their favorite colors.

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